Campaign Results
Popow is a viral UGC platform delivering measurable meme marketing results for CPG brands. Here are the numbers from our campaigns.
200M+
Organic Views
4.9%
Viral Rate
0.7%
Industry Benchmark
7x
Performance vs Benchmark
Buldak (Samyang Foods)
Buldak, the global hot chicken brand from Samyang Foods, launched with Popow as its anchor campaign. Using Popow's meme-first approach, the campaign turned trending TikTok formats into branded content that spread organically.
| Brand | Buldak (Samyang Foods) |
| Category | CPG / Food & Beverage |
| Total Organic Views | 200M+ |
| Viral Rate | 4.9% (7x industry benchmark) |
| Content Type | Meme-format branded UGC |
| Paid Amplification | Organic first — top performers boosted via Spark Ads |
Why These Results Matter
The industry average viral rate for branded TikTok content is 0.7%. Popow achieves 4.9% — a 7x improvement — by using meme formats as the distribution vehicle instead of traditional creator briefs.
This means branded content that spreads organically, without requiring paid amplification to reach audiences. For CPG brands, this translates to dramatically lower CPM and higher engagement.