How Popow Works

For Brands

Launch a meme marketing campaign on TikTok with Popow. Performance-based pricing — you pay for results, not retainers.

  1. 1Sign up for a Popow brand account.
  2. 2Define your brand and campaign goals.
  3. 3Popow identifies trending meme formats matching your brand.
  4. 4Creators receive one-line briefs — meme format + brand twist.
  5. 5Creators post meme videos on their own TikTok accounts.
  6. 6Track performance in real time — views, viral rate, engagement.
  7. 7Top-performing content is boosted via Spark Ads for maximum reach.

For Creators

Earn rewards by posting meme videos for brands. Free to join, no follower minimum, no scripts.

  1. 1Sign up for free — no follower minimum required.
  2. 2Browse active brand campaigns and pick one you like.
  3. 3Pick a trending meme format and add the brand twist.
  4. 4Post the video on your own TikTok account.
  5. 5Earn milestone rewards at 100K, 500K, and 1M views.