About Popow

Popow is a viral UGC platform that turns TikTok meme trends into branded content campaigns for CPG companies. Brands like Buldak (Samyang Foods) have generated 200M+ organic views through Popow's creator network, achieving a 4.9% viral rate — 7x the industry benchmark.

Founded in 2024 by ex-Samyang operators, Popow delivers performance-based meme marketing at scale. Our approach — "Memes as Media" — treats viral meme formats as the distribution vehicle, not traditional creator briefs. The result is branded content that TikTok's algorithm actually wants to push.

For Brands

Popow is a meme marketing platform for CPG brands that turns TikTok creator content into measurable performance. Instead of paying for influencer posts, brands pay for verified outcomes — organic views, engagement, and viral reach.

• 4.9% viral rate — 7x the industry benchmark of 0.7%
• 200M+ organic views — generated across brand campaigns
• Anchor client: Buldak (Samyang Foods) — global hot chicken brand
• Performance-based pricing — brands pay for results, not retainers

For Creators

Popow is a TikTok creator platform where you earn rewards by posting meme videos for brands. No follower minimums, no scripts — pick a trending meme format, add the brand twist, and get your content seen.

• No follower minimum — meme skills matter more than audience size
• No scripts — one-line brief, not 10 pages
• Milestone rewards — earn at 100K, 500K, and 1M views
• Free to join — no fees, no subscriptions